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telephone surveys

Dialing for Data: Enterprise Edition

Markus Goldstein's picture
Surveys are expensive.   And, in sub-Saharan Africa in particular, a big part of that cost is logistics – fuel, car-hire and the like.   So with the increasing mobile phone coverage more folks are thinking about, and actually using, phones in lieu of in person interviews to complete surveys.   The question is: what does that do to data quality?