Prof. Mukherjee is Assistant Professor at the Lee Kong Chian School of Business at Singapore Management University, and affiliated faculty with the Science of Networks in Communities research group at Northwestern University. Prof. Mukherjee is an expert in quantitative and computational marketing. His research develops and applies cutting-edge (empirical) quantitative and computational methods to examine managerially and substantively important marketing phenomena. His work has been published in prestigious journals such as the Journal of Marketing Research, Journal of Retailing, and Management Science, and has been featured in popular press outlets including Forbes. His work has also received several awards including the best paper award at ANZMAC 2015. Prior to joining SMU marketing, Prof. Mukherjee studied for a B.Sc. in Electrical and Computer Engineering (2003), and a M.Sc. and Ph.D. in Marketing from the Johnson Graduate School of Management (2008, 2009), both at Cornell University. He is a student of The Doon School, Dehra Dun (353 KA, 1999).