Rudaba Zehra Nasir is an Operations Officer in IFC’s Gender Secretariat. Rudaba helps IFC clients and partners close gender gaps in recruitment, retention, and promotion and achieve better business outcomes. These client engagements include business case research, advisory services, and partnerships, such as the SheWorks partnership, which advanced job opportunities for more than 300,000 women, and the Tackling Childcare initiative in collaboration with Women, Business and the Law. For over a decade, Rudaba has worked in various countries and sectors to enhance economic opportunities for women. She previously worked with the UN and USAID on gender assessments and project design, implementation, and evaluation across Africa, Latin America, and South Asia to support women’s employment and entrepreneurship in sectors such as garments and agribusiness. Prior to that, Rudaba managed client relationships as part of one of Pakistan’s largest corporate banking groups. Rudaba holds an M.A. in International Development from Ohio University and a BSc. Honors in Economics from Lahore University of Management Sciences.