Questions like these were at the center of discussions at the Fuel Economy Accelerator Symposium held in Paris last week. The event, organized by the Global Fuel Economy Initiative (GFEI), was hosted by the French Ministry of Ecology, Sustainable Development and Energy. I represented the World Bank at this event, which took place on the heels of the UN Secretary General’s upcoming Climate Conference in New York, scheduled for late September. As a result, the topic of the fuel economy and energy efficiency is especially timely and relevant.
Doubling the global rate of improvement in energy efficiency by 2030 is one of the three major objectives of Sustainable Energy for All (SE4ALL), an initiative led by the UN Secretary-General and the President of the World Bank Group. The other two goals by 2030 are to provide universal access to electricity and modern cooking solutions, and to double the share of renewable energy in the global energy mix.
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“It takes over 40 minutes just to get out of the parking lot. There has to be another way!" Listening to Manuel, an executive from Sao Paulo, was the tipping point that convinced us to convert our theoretical analysis on the potential of “corporate mobility” programs into real-life pilot programs in both Sao Paulo and Mexico.
Corporate Mobility Programs are employer-led efforts to reduce the commuting footprint of their employees. Such programs are usually voluntary. The underlying rationale behind them is that improved public transport systems or better walking and cycling facilities are necessary but not sufficient to address urban mobility challenges and move away from car-centric development. Moreover, theory suggests that corporate mobility initiatives may have the potential for a rare “triple bottom line”: they reduce employers’ parking-related costs, improve employees’ morale and reduce congestion, emissions and automobility. In other words, corporate mobility programs are good for profits, good for people and good for the planet.
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“Me toma solamente para salir del estacionamiento alrededor de 40 minutos. Debe existir alguna otra forma!!” Escuchar a Manuel, un ejecutivo en Sao Paulo fue el punto de inflexión que nos convenció a convertir nuestro análisis teórico en auténticos programas piloto en Sao Paulo y la Ciudad de México.
Programas empresariales de movilidad son esfuerzo encabezados por empresas, enfocados en reducir el impacto que generan los viajes casa-trabajo de los empleados. Generalmente estos programas son voluntarios, aunque no es un condición necesaria el que lo sean. El racional detrás de estas iniciativas se basa en que un transporte publico de calidad e infraestructura adecuada para el peatón y el ciclista son necesarios pero no suficientes; dicha infraestructura debe ser suplementada por acciones complementarias que aborden proactivamente los desafíos de la movilidad urbana sustentable e inhibir el desarrollo basado en el uso desmedido del automóvil. Aún mas, la teoría indica que la movilidad empresarial tiene el potencial para un triple gana-gana: reduce costos de estacionamiento a las empresas, mejora la retención y el reclutamiento; mejora la calidad de vida de los empleados y ayuda a reducir el congestionamiento vial. En otras palabras es favorable para las ganancias, la gente y el planeta.
One of the shiny new Ecovía buses
One should not underestimate the importance of Ecovía, a new 30-km BRT corridor crossing Monterrey from east to west. The original goal was to create a high-speed, high-quality mass transit system that could provide rail-like performance at a fraction of the cost. If the first six weeks are any indication, Ecovía certainly has achieved that. At 30 km per hour, the average travel speed of the BRT is close to double that of regular bus lines across the city; an influential local TV host found that end-to-end travel times on the system were over an hour faster than by private car; ridership levels are higher than what government expected for this still partial roll-out (35 of the scheduled 80 vehicles are operating); and in a recent survey, 75% of the sampled riders judged the overall system to be an 8 or higher on a scale of 10.
During a trip to South Africa last week, I was saddened to read this newspaper headline: “24 people killed, 14 seriously injured, and 44 with minor injuries after bus smashed into a mountainside.” The bus was bringing people back to Cape Town's township of Khayelitsha from a church gathering in eastern Mpumalanga—most of the occupants were women and children.
What would blogs be good for if it were not for their intent on steering a bit of controversy?
So here it is… I do not believe that behavior change interventions can effect lasting change in people’s travel patterns unless real choices are available to them within the local context.