One of the shiny new Ecovía buses
One should not underestimate the importance of Ecovía, a new 30-km BRT corridor crossing Monterrey from east to west. The original goal was to create a high-speed, high-quality mass transit system that could provide rail-like performance at a fraction of the cost. If the first six weeks are any indication, Ecovía certainly has achieved that. At 30 km per hour, the average travel speed of the BRT is close to double that of regular bus lines across the city; an influential local TV host found that end-to-end travel times on the system were over an hour faster than by private car; ridership levels are higher than what government expected for this still partial roll-out (35 of the scheduled 80 vehicles are operating); and in a recent survey, 75% of the sampled riders judged the overall system to be an 8 or higher on a scale of 10.
During a trip to South Africa last week, I was saddened to read this newspaper headline: “24 people killed, 14 seriously injured, and 44 with minor injuries after bus smashed into a mountainside.” The bus was bringing people back to Cape Town's township of Khayelitsha from a church gathering in eastern Mpumalanga—most of the occupants were women and children.
What would blogs be good for if it were not for their intent on steering a bit of controversy?
So here it is… I do not believe that behavior change interventions can effect lasting change in people’s travel patterns unless real choices are available to them within the local context.