This seems to be a good time to stop blaming transport for all the World’s snags and start looking for simple ways of maximizing the benefits of this tool. Yes, you read it right: transport is a tool, for itself it does not create but adds value to goods and services moved where they are needed.
If the proven, certified technology is cheap, makes companies more profitable, and at the same time, more green, then why doesn’t every company use it?
This is the mystery that our team now faces in Guangdong Province, China, where we are leveraging a multi-million dollar grant from the Global Environment Facility to support the retrofitting of freight trucks with Smartway (and similarly) verified Green Freight technologies*. These technologies improve the fuel efficiency of trucks, and their costs are recovered through fuel savings – in some cases, in as little as six months. So, the pervasive question – if they are so cost-effective and improve the competitiveness of businesses, why aren’t these technologies used…everywhere?
It is an interesting question, because its answer points us to the broader issue of market barriers in developing countries. How do we identify these barriers, and what is that "spark" that sets market forces in motion?
Here is a quiz question for you: "You are driving on a highway and you suddenly realize that you just missed the intended exit ramp. What would you do?" Most people would hopefully say “Go to the next exit ramp.” However, as we recently found out, 12% of truck drivers in China said: “Back up or turn-around to the missed exit ramp.”