The latest evidence from a WHO report shows that global road death estimates have plateaued since 2007, at an unacceptable level of 1.25 million deaths per year. A different and bolder approach is clearly needed.
Three major areas require special attention: Africa and low income countries more generally, large middle-income countries, and sprawling urban centers.
Africa is the region with the highest death rates: at 27 deaths per 100,000 population in 2013, it was one and a half times the global average of 18. Road traffic fatality rates have actually increased in Africa over the past few years, despite decreases in other regions. More generally, Low-income Countries, which have just 1% of cars and 12% of the global population, nonetheless suffer 16% of total deaths from road crashes.
We also need to pay greater attention to middle-income countries like Brazil, China, and India which, due to their large populations and motorization rates, together contribute over 40% of the global deaths from road crashes.
Furthermore, by 2050, the world will add 2.5 billion people to our cities, which already account for about half of road fatalities. In the cities, attention to speed management and improving facilities for pedestrians, cyclists and motorcyclists is very important.