The latest development in the fight against HIV/AIDs in Africa wasn’t conceived in a lab with scores of scientists, but on a TV set with actors, makeup artists, directors and producers. What are we talking about? The MTV Staying Alive Foundation produced the entertainment education program MTV Shuga, a television drama that targets African youth. Oscar winner Lupita Nyong'o starred in the first two seasons of the show. The show is broadcast in over 70 countries, reaching over 750 million people worldwide.
It may not always be called ‘radio’ anymore, but audio communication is not only alive and well – it’s an increasingly vital method to reach diverse audiences. It’s everywhere—online and on-air, on your mobile phone, and your iPad. You can listen to audio while driving, working, puttering around the house, or taking a walk outdoors. It allows listeners to multi-task, which is critical in today’s fast-paced world.
That’s why we’re so excited to launch our own new World Bank Group channel on SoundCloud, a fast-growing international web platform with more than 300 million users. Many describe SoundCloud as the “YouTube of audio” with millions of audio files that are routinely linked on blogs, websites, and social media. Even President Obama shares his speeches on SoundCloud.