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Dear JSTOCKINGER – Thank you for sharing this comment. It is certainly true that the future of our food production systems may be dominated by a low price and high volume equilibrium. That said, as people become wealthier, they want to know more about their food and how it is produced. So there is a natural tension in the system, and digital technologies may play a role in shifting the system to a higher price and lower volume equilibrium. We don’t have the answers yet and studying the costs and benefits of making this shift and internalizing the associated externalities are part of the purpose of the new study we are launching on understanding the risks and rewards associated with these technologies.

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