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Governance

Government could cheaply encourage citizens to save water by doing this

Laura De Castro Zoratto's picture
This blog originally appeared on the World Bank's Governance for Development Blog, which informs and stimulates debate on how governments can help end poverty and boost shared prosperity. The blog highlights a recent study which shows that raising awareness about how much water individuals consume, and enabling them to compare their consumption with that of peers, can go a long way in helping to change behavior in the use of this finite resource.

 
Photo credit: Curt Carnemark / World Bank

Crises in access to water are making headlines around the world. Among difficult policy pathways to respond, convincing people to change their behavior and reduce their consumption can be one of the hardest.

This post gives us a promising picture from Belén, a small town in Costa Rica.  Of Belén’s 21,633 inhabitants, 99.3% have access to water service, but shortages are anticipated by 2030. Our recent study demonstrated that the government could cheaply encourage citizens to save water by enabling them to compare their consumption with that of their peers.