Ms. Luinstra manages gender programs and advises colleagues on gender issues across East Asia and the Pacific at the International Financial Corporation (IFC), part of the World Bank Group. Serving in this role since January 2014, Ms. Luinstra leads activities aimed at improving business outcomes through investing in women’s employment and including women in agribusiness value chains. She worked with the PNG business community to launch the Business Coalition for Women, currently with nearly 60 businesses employing more than 50,000 people dedicated to improving employment outcomes for women and demonstrating that empowerment of women is smart business. Prior to this, Ms. Luinstra managed the Better Work program for IFC, a partnership with the International Labour Organization (ILO) and over 50 leading clothing retailers and brands that has improved the working conditions of over 1 million garment sector workers worldwide. Ms. Luinstra previously worked at the ILO in Geneva and before that as a social protection and labor policy specialist at the World Bank in Washington, DC. She has experience in more than two dozen countries in Latin America, Africa, the Middle East, South and East Asia, and the Pacific Islands. She currently lives in Sydney, Australia with her husband and twin sons.