The Last Mile, at Last?


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Onno visiting a medical dispensary in Okhla, Delhi, IndiaIt looked like an ordinary little drugstore. A reasonable supply of medication on the right, and man behind a small desk in the middle.

But what was on the desk was not ordinary: a netbook laptop and a fingerprint scanner. And on the left were boxes, all the same medication, with names written on them. “Try it,” Neema said. “Scan your finger.” I did and the screen turned yellow. “You have never been here yet” said Neema, “I cannot give you any medication.”  

I was in a poor neighborhood, some would say slum, near Okhla in Delhi. Neema  is the agent for Operation Asha. She serves two little drugstores and a total of 12 patients and makes a decent living doing so. Almost 90% of her patients will be cured and will not develop drug resistant TB. Yes, Operation Asha does TB. It specializes in identifying TB patients and delivering the government-sponsored free drugs to them until they are cured. And yes, it uses advanced technology, both to monitor the patients and to incentivize workers like Neema. Its success rate is almost 90% and it is 19 times cheaper than its nearest competitor in India! The screen on the computer could also have turned green, to give me the medication, or red, if I had missed a dose. And if red, it would have sent me an SMS to remind me.

Medicines stocked in Dispensary in Okhla, Delhi, India
Finger print scanner at the medical dispensary Finger print scanner at the medical dispensary SMS based reminder system at the medical dispensary

Operation Asha’s office is pleasant but small and in an inexpensive location. It looks nothing like your typical international NGO’s office, let alone like the offices of international organizations like the World Bank and the United Nations. The office is full of young people, all of whom seem to feel that they are better off than before they had the job. Highly motivated and smart. The place packs a training room, an IT center and the administrative office in as little space as a single meeting room in my own office. And Operation Asha now works in eight states in India, plus Cambodia and Uganda. Oh yes, and nobody from Operation Asha has yet been to Uganda. The assistance is all virtual.

I was fascinated: If this could be rolled out everywhere where there is TB, we could stop multi-drug-resistant TB and save so many lives! 

What Operation Asha does is literally to deliver the elusive “last mile” in service delivery. The mile that lies in between well-intended government programs and results on the ground. And they do it with relentless focus and incredible efficiency. What if we could develop Operations Asha for other problems as well? 90% efficiency and 19 times cheaper? It would be incredible!

For those of you who don’t know, Asha means hope. Hope for millions of TB patients. But to me it can be even more: hope for millions of others who need services, all over the world. Our last miles must become cheaper and more efficient. Asha’s results in applying the science of delivery give rise to real hope that this can happen.

For more information visit:
Operation Asha's website:
Development Marketplace:


Photographs courtesy: Martje van der Heide



Onno Ruhl

Country Director, World Bank India

May 25, 2013

Good to hear from you on this blog, sir. i sirly be following you. i am from Adamawa State, Nigeria. We worked with you on the HSDP2 while you were the Country's WB Director.

May 30, 2013

it was wonderful to read
can we duplicate the technology in our dots site sin the district of kanchipuram
I am linked through the SRM university to the DTO and facilitate the same technology

July 15, 2013

thanks for this blogs info...
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Dharma Rao
September 28, 2016

Dear Sir
A Big congratulation to you and the team. I have seen this concept in mind to till the really in the ground. It reminds my work with LEPRA India in Koraput and Kalahandi district in the year 2001. I am happy to a self sustainable model has come up for TB and other allied disease. Good to hear from you and look forward to scale up this model across the glove. I think you need to rope in more business partners for the social marketing products
Dharma Rao Degala
Sr. Programme Manager