Making money and a difference?

Can big business walk the talk and effectively integrate sustainable approaches into profitable corporate strategy?

The "Making Money, Making a Difference" series of articles on The Motley Fool suggests that US firms are successfully adjusting their thinking. Articles to date cover innovative approaches at such giants as General Electric, Coca Cola, McDonalds and Procter & Gamble.

In a challenge to critics, the reports suggest that big firms can develop initiatives that tackle global issues and still serve the interests of the long-term minded shareholder.