Published on Let's Talk Development

Gender economics and 'Think Equal'

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Women in development is becoming a front-burner issue and it's exciting to see the many formats that new research, engagement and campaigning is taking as economists, policymakers, advocacy CSOs, grassroots groups, international organizations and socially responsible corporations are getting on the band wagon.

Oxfam's 'From Poverty to Power' blog has a new 'choose this video' post by Duncan Green that asks readers to vote on three short clips that make the case for empowering girls. One is by Nike and the other by the Commonwealth Countries League Education Fund. There's also a parody video.

In that same spirit of assessing advocacy approaches and seeking feedback, I wanted to alert our readers that the World Bank itself has a “Think Equal” video as part of a campaign being launched in conjunction with the 2012 World Development Report (WDR): Gender Equality and Development. The 2012 WDR will be released on the evening of Sunday, September 18 and you'll be hearing from the authors on this platform once we lift our embargo. Hope you'll engage in the campaign and let us know what you think.


Merrell Tuck-Primdahl

Communications Director, Brookings Institution’s Global Economy and Development Program

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