The WBCSD Tomorrow’s Leaders group has launched a new report, ‘From Challenge to Opportunity’. They argue that companies able to tackle issues such as poverty, climate change and population shifts are those most likely to succeed in the future. They also claim that large-scale business action on sustainable development will only be effective if it is also profitable.
We prosper by helping society to prosper… We see shareholder value as a measure of how successfully we deliver value to society, rather than as an end in itself… Our major contribution to society will come through our core business, rather than through our philanthropic programs. If action to address such issues is to be substantial and sustainable, it must also be profitable.
See also a short companion video.
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