An English company [has] developed a biodegradable bottle for its water AND donates its profits to projects with WaterAid in India and Africa… Belu is a small company founded with a goal to finance clean-water projects around the world. They are part of a growing group of ethical entrepreneurs who are turning their businesses and profits towards having an impact on the world’s problems. Their intention is to generate one million £ profit and spend it on water projects.
Via Treehugger. More on the economics and ethics of bottled water here and here. (Personally, I refuse to buy bottled water just because it's too expensive.)
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