FDI in the Balkans - lessons from Ireland

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"There's no silver bullet for this business" says Dermot Coffey, a World Bank staffer with 30 years of experience promoting FDI in Ireland; instead start with a question: why is a country incapable of generating employment for its people?

Last year the FDI inflows/GDP ratio in the Balkans exceeded 10%. But the trend is likely to decline as privatization opportunities are running out, leaving countries to have to work extra hard to attract investment. Coffey, in less than 10 minutes, explains how to do it.

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