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The Anholt-GMI Nation Brands Index claims to be the world’s first analytical ranking of the world's “nation brands.” The index attempts to calculate a nation’s “brand power” – yet another element that plays into domestic efforts to lure investors, tourists, and consumers. Unfortunately, so far the Index only covers 25 countries (with Australia leading the way) and very few developing nations are included. Also see this backgrounder.  (via Dan Iannone)

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