Business Week profiles five Indian firms (table) who have realized that ‘Western’ models are not the only way to do business:
What characterizes the best of the Indian outfits? They've learned to question the basic concepts of their industries, an attitude born of collective experience… So the best ones learned how to devise ingenious, low-cost solutions to their problems and even reimagine industries such as software services.
Such creative thinking has allowed these firms to cater to a huge segment of the population which larger firms often ignore. For example, rumor has it that telecom provider Bhart is able to operate at a 50% profit margin while at the same time only charging 2 cents per minute on calls. As NextBillion puts it:
An excellent review of some business models that are helping Indian firms serve the poor, profitably.
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