There is growing literature on how social issues are increasingly impacting business environments and decision making. However, it is a sign of the times to see the latest edition of the McKinsey Quarterly include a clarion call for business leaders to pay attention to social issues. Sheila Bonini, Lenny Mendonca and Jeremy Oppenheim make the case for companies to adjust to rising expectations from the range of stakeholders, and develop better radar to spot and act on new trends, such as obesity. They stress the benefits of engaging on the issues, not merely reacting.
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