Measuring relationships

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Consulting firm Collaborative for Development Action have a brief set of guidelines for creating indicators to measure relationships between large companies and local communities.

Indicators should identify positive trends, not just on avoiding negative events... by definiting the community only in negative influences company behaviour, for example by compelling staff to decrease exposure to this "risk" by avoiding meetings and informal events, further distancing the compnay from its local working environment.

An interesting read, although much is easier said than done.

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