Anirudh Krishna found that the lack of connections, rather than a shortage of better jobs, is what keeps poor Indians from escaping poverty.
Inspired by this research, Sean Blagsvedt co-founded babajob.com, an online marketplace for low-skilled workers. The company managed to overcome the main barrier to online networking – the lack of computer access by the poor – with a simple incentive. Babajob pays people to help others find jobs.
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