PSD Blog co-founder is a TV star!

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He was too modest to tell you himself, but this blog's co-founder may well be the next economist crossover star. Tim Harford, everyone's favorite Undercover Economist, is in the midst of a 4-week special on the BBC2. "Trust Me I'm an Economist" applies the lessons of economics to everyday problems with love, work and more.

Watch a short clip to see why you should tune in Friday at 7 for the second episode, in which "Harford blows the lid off the strategies the retail chains use to target the unwitting customer and suggests a few strategies we can use to beat them at their own game".

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