In late 2002, Tanzania was looking to privatize major companies affecting many people. People needed to understand in detail the benefits of these privatizations. The Government turned to a popular rapper and Maasai warrior.
Listen to Mr. Ebbo’s rap (.wmv), or learn more about the project. [Great chorus and dance moves included. I am a big fan of 'the train.']. If you’re not a huge rap fan, Captain Komba was also recruited to record the pop-single ‘Ubinafsishaj’, or ‘Privatization.’ (.mp3 or .wmv).
Here are more examples of innovative communications and outreach strategies.
Warning: Mr. Ebb's rap may get stuck in your head for the rest of the day. Good times!
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