Recession: time to expand marketing budget

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According to billionaire investment guru Warren Buffett, there is no denying that the U.S. economy is in recession. He recently declared unequivocally: "we are in a recession."

However, if you are thinking about stopping to spend on marketing read this warning from the Harvard Business School's Working Knowledge:

In a recession, consumers become value oriented, distributors are concerned about cash, and employees worry about their jobs. But a downturn is no time to stop spending on marketing.

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