Sachet marketing – untaping market potential?

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Here's an interesting business question: if roughly two-thirds of the world's population makes USD1,500 or less per year, why try to sell them expensive, bulky goods and services originally designed for consumers who easily make twenty times as much?

Trendwatching would argue that perhaps you should refocus your efforts on sachet marketing. The idea is to think in terms of small sizes but large volumes, while not sacrificing brand focus. In other words:

…innovative micro-selling methods, aimed at new consumers in developing mega-economies like China, India, The Philippines, Mexico and Brazil. It's all about serving up your products, services and loans in affordable portions, sachets or sizes, so that consumers get to know and like your brand.

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