Sports are universally popular – it doesn't matter if the ball is made out of leather, rags, or whether it is just a tin can. Sport also has the unique ability to engage across cultural differences, while incorporating built-in mechanisms that promote aspiration, reward effort and encourage teamwork. Accordingly, many groups (such as IBLF) have suggested that sport is an area where development partnerships between donors and businesses might flourish. See this IBLF strategy paper offering guidelines on how to run a successful sport-development program.
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