Tata Motors on Friday said it would launch the much-touted Rs one lakh car in early 2008, as the company had completed its styling and designing and tested the prototypes within the plant. Tata Group Chief Ratan Tata told shareholders that the launch of the car would create a new paradigm in low-cost personal transport, carve out a new market segment and reach a broader base of the pyramid.
As reported in the Hindustan Times, via Alex Singleton. Also see the discussion over at NextBillion. I'm not sure if that 'new market segment' will be found.
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