The potential of China's middle class

This page in:

The McKinsey Quarterly looks at the potential value of China’s emerging middle class. Some of their estimates:

  • Today 77% of urban Chinese households live on less than 25,000 renminbi a year (about $3,000); by 2025 that figure will drop to 10%
  • Every year about 20mn Chinese (aprox the population of Australia) turn 18
  • In 2004 about 36mn urban Chinese households had a disposable income of at least 25,000 renminbi a year… by 2009 the number could triple to 105mn
  • By 2025 China’s urban households will make up one of the largest consumer markets in the world, spending about 20 trillion renminbi annually - almost as much as all Japanese households spend today
  • By 2011 the lower middle class will number some 290mn people, representing the largest segment in urban China. By 2025 this segment will comprise a staggering 520mn people

For more, see the special McKinsey Quarterly issue on serving the new Chinese consumer.

Join the Conversation

The content of this field is kept private and will not be shown publicly
Remaining characters: 1000