The world according to C.K.

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C.K. Prahalad walks though Bombay’s streets with Business Week and believes that the:

…entrepreneurial ingenuity at work amid such poverty, where success depends on squeezing the most out of minimal resources to furnish quality products at rock-bottom prices, has cosmic implications for executives and consumers everywhere. Some of the most interesting companies of the future won't emerge from Silicon Valley or other places of abundant means, he says. They will come from places many executives don't even think about because they have been considered too marginal. They won't have that excuse for much longer, though.

In the world according to C.K. -- short for Coimbatore Krishnarao -- poor nations are incubating new business models and innovative uses of technology that in the coming decade will begin to transform the competitive landscape of entire global industries, from financial and telecom services to health care and carmaking.

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