Trust, engagement and collaboration

This page in:

The guiding principles of Sun Microsystems in today’s age of ‘competitive participation’:

  • Share: blend internal assets with those outside. That means sharing things you value, such as intellectual property, best practices, employee time and even your thoughts, with tools such as blogs, podcasts and wikis (communal web pages). In doing so you lower barriers to entry and encourage people to notice and take an interest in your business.
  • Build trust and foster communities: adopt a transparent and shared approach to business. New business opportunities will arise that you, the trusted player, will be in the best position to take advantage of.
  • Engage and collaborate: seize opportunities to listen to and interact with the communities you create. Solicit input and recommendations. Respond to requests. Close the gap among your critical audiences, influencers and decision-makers across your organisation and you will be rewarded.

Hmm, sound like good suggestions for any development or international organization as well? (tnx to P. Guerrero for the pointer)

Join the Conversation

The content of this field is kept private and will not be shown publicly
Remaining characters: 1000