How many mobile phones are sold in a second around the world - and how many trees are cut in the same fraction of time? What if you could dynamically visualise these statistics rather than just reading about them - would they have a greater impact?
"So_many_a_second" is a visualisation tool that displays world statistics "on a human scale" by getting users in touch "with the emotional actuality of ... objective data" (hat tip: Flowing data). The visualisation for plastic cups usage by airlines should be enough to convert even the most skeptical environmentalist. Interestingly, the website allows users to create their own data flows: it's easy to envisage plenty of applications for education and advocacy purposes.
And while we are on the topic, Maps for Advocacy is a useful introduction to maps as a tool for policy change. Our Business Planet colleagues should know something about that!
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