Winning hearts and minds of Indian workers

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Workers_india_5The days when Western corporations could rely on their reputation alone to attract top local talent are gone. In 2006 in India three out of four companies couldn't meet their recruiting needs and this shortage will reach half a million employees by 2010, predicts McKinsey.

With the demand for qualified staff growing, the best local companies are finding new ways to compete. Some promise free classes, career counseling and multiplex theaters. Others send postcards to workers' parents.

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