Flora Pfeifer

Flora Pfeifer

Consultant

Short-time consultant (STC) at the Mind, Behavior, and Development (eMBeD) unit at the World Bank, working with water and sanitation challenges in Brazil. She is also a Behavioral Scientist at Movva, an edtech that promotes educational engagement through behavioral sciences and artificial intelligence. Has worked at the innovation in government laboratory from São Paulo City Hall, leading its behavioral science initiative and conducting projects in health, transportation, taxes, and services provision. She holds a bachelor's degree in Economics from the University of Sao Paulo (USP) and is pursuing a Masters degree in Public Administration and Government at Getulio Vargas Foundation (FGV). She is the founder and organizer of the Grupo de Estudos em Economia Comportamental - G.E.E.C, an active Behavioral Economics Study Group in Brazil.