Juned (Ernesto), a graduate of the University of the Philippines, has a Bachelor of Science degree in Fisheries and a Masters degree in Library and Information Science. He was a scholar under the International Visitor Leadership Program of the United States Department of State. He has worked for the Earth Island Institute, the Financial Times, the Aquarium Science Association of the Philippines, the Philippine Blog Awards, among others. Juned is also a consultant and speaker for online reputation management, information service, social media and emerging media. He blogs at Baratillo Pamphlet or baratillo.net.