Naeha Rashid is a research consultant for CGAP’s Inclusive Markets team. She specializes in conducting and using financial behavior "insight" research to influence market change. Naeha worked for Karandaaz Pakistan in 2014–2016, first as a core member of the company’s start-up team; later she oversaw research and launched and managed the Karandaaz Pakistan Blog. Naeha’s academic training is in economics, and she has a BA Honors in International Development from McGill University.