Nina Mažar is Senior Behavioral Scientist of the Global INsights Initiative (GINI). To assume this role, Dr. Mažar is currently on leave from the University of Toronto’s Rotman School of Management where she is Associate Professor of Marketing and Co-Director of the Behavioral Economics in Action research cluster BEAR. She was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” (Poets & Quants; 2014). She holds a Master of Science (Dipl. Kauffr.) and Ph.D. (Dr. rer. pol. with summa cum laude) equivalents in Management/Marketing from the Johannes-Gutenberg University in Mainz, Germany.