Pulak Ghosh is Professor in the Decision Sciences and Information Systems Area at IIMB. His key specializations are in various fields of quantitative marketing, big data, analytics, Bayesian nonparametric, health analytics and econometrics. Prior to joining IIMB, he served as Associate Director, Novartis Pharmaceuticals, USA, Assistant Professor, Department of Statistics, Georgia State University, and Associate Professor at Emory University, USA.