Can you make a #Loop4Dev? Join our cities boomerang challenge!


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Ever notice how cities can really encapsulate many of the things that make life enjoyable? Green spaces to enjoy the outdoors, access to jobs, affordable housing for all, a well-connected public transportation system, access to healthy food, schools for all children, and so on. Some cities achieve this better than others, but creating a city that works for all of its citizens can be a challenge for governments and communities alike.

Why? Let’s look at some numbers: Up to 1 billion people living in slums in the cities of the world are in need of better services; Cities consume 2/3 of the world’s energy and account for 70% of greenhouse gas emissions; 66 out of 100 people will live in cities by 2050, which tells us the global population is becoming increasingly urban.

Every city is a work in progress in this sense and for organizations like the World Bank, cities offer opportunities to help people raise themselves out of poverty. With so many people concentrated geographically, it’s possible to make improvements that benefit many, and with investments across multiple sectors in cities, governments can really make an impact on the lives of their citizens.

So, with this in mind, we have launched a new social media campaign – the #Loop4Dev Boomerang Challenge – to raise awareness about how cities can be a major driver in ending poverty. We’re challenging all of you creative social media mavens to show us what makes a city inclusive, resilient, livable, and sustainable in a Boomerang!


What’s a Boomerang? It’s a mini video that plays in a loop and is fast becoming a major form of creative expression on Instagram.



Participating is easy:

  • Install the Boomerang app on your smartphone – press a button and the app does the rest!
  • Post your Boomerang on Instagram (don’t forget to make your account public);
  • In your caption, tell us how the Boomerang shows a city that works for its people;
  • Use the hashtag: #Loop4Dev, and you can also add the hashtags #ItsPossible, #EndPoverty and #boomerangoftheweek.
So whether you live or work in a city, or even just occasionally travel to cities in and outside your country, you can participate. We’re looking for your best Boomerangs that depict things you see in cities that help improve people’s lives. Things like affordable housing, water and sanitation, accessible buildings and transport, urban agriculture, schools and facilities for refugees, climate and disaster-resilient infrastructure, or any other image that shows how your city, or the city you’re visiting, is transforming into a livable place for all citizens. And remember, Boomerangs are great for showing action, so be creative!

So don’t wait! Get out there and  show us what makes a city a great place for its people.  With your help, we can raise awareness of the goal to end extreme poverty by 2030, and how cities can be a major driver in achieving that. And, the most engaging Boomerangs submitting could be featured on our Instagram page! 

Interested in helping us achieve the goal of ending poverty by 2030? Join the Movement to #EndPoverty and stay informed of ways you can get involved, like this challenge.

Join the Conversation

Edward hannan.
May 23, 2017

Well in the uk I don't live in a city , the local food Bank says a girl fainted at school as she had not eaten for three days . This is the uk in 2017. I see homeless people in london .exeter all cities .I wonder why .I'm sure across Europe it's the same .we need more house building. Temp shelters . Buses are used for sleeping in .then after a while on a bus in beds organisations put people into flats .some get jobs . You can sleep maybe ten people on a bus . Generator .goods toilets etc .
Yours sincerely
Edward Hannan.

May 25, 2017

Rural development is the only solution. Higher value job opportunities are in villages.

May 23, 2019

That's so true. Too much focus is put in the urban areas.

Isaac Eyo
May 23, 2019


Asheesh kumar pandey
May 25, 2017

Very nice initiative.

Anna Kele
May 26, 2017

Well,there are many kind of cities all over the world. Living in a city of South-East Asia where even the skyscrapers are built close to each other in the lack of free lands (and as a result of the high housing estate prices) is so different from cities full of family houses (USA)! Close to the sea and oceans people's lifestyle and the food what they prefer can hardly be changed by people's activities and foods living on the top of the mountains or in the vallies! Climate change are going to have different effects on their life. Regional plans should be made !

Ousainou Touray
May 26, 2017

Nice work

musa kalimullah
June 02, 2017

Very nice

AK Mishra
June 04, 2017

Inequitable distribution of wealth is the serious problem around the globe. The universal basic pay is required to be achieved maybe by 2030 if possible. Until, the basic facilities such as food, shelter, cloth, health and education are provided to each and everyone on the planet, the prosperity in developed nations will not sustain. Because democracy will survive only when the minimum standards are achieved.

June 07, 2017

Aren't city housing more expensive? Just simple supply and demand unless they are subsidized