
The World Bank, together with the ministries of Communications and Transport and Egypt’s information technology industry, just organized the first ever Cairo Transport App Challenge (Cairo TApp). Teams of digital innovators tackled a range of issues related to moving about the Egyptian capitol’s congested streets, such as road safety, managing the fragmented public transportation system and developing car pools. Over the course of two months, 23 teams were whittled down to ten finalists who then went head to head at an awards ceremony held at Smart City, one of Egypt’s technology hubs on the outskirts of Cairo.

Another application, " Taree2y" would provide real time access to detailed information on Cairo traffic by collecting and aggregating the information available from GPS chips installed on the army of smartphones in use throughout the city. First prize was eventually awarded to an App called " Beliaa", a "mobile car mechanic" that helps drivers locate repair centers and request service, as well as keep up with scheduled maintenance of their cars. In addition to a financial reward, the winning team got to participate at the 2013 Mobile World Congress in Barcelona, giving Egyptian ingenuity a chance to shine on this global stage for the first time.

Along with innovation and growth, ICT can help foster entrepreneurship and be a source of desperately needed jobs. There are 40,000 jobs in the Smart Village alone and 99 percent of them are held by Egyptians. These are skilled, well-paying jobs. As it grows, the sector will create more employment both within the industry and outside of it. It is estimated that each job in ICT leads to three more in the economy at large. The Cairo TApp captured the immense potential of ICT for innovation and entrepreneurship that spurs growth and ultimately leads to more jobs. Policymakers have taken notice and it is sure to attract even more attention from domestic and foreign investors. Beyond competitions, the sector will need a steady stream of young people with the right skills for its continued growth. This will require an expansion of top-notch vocational training, and more incubation and acceleration opportunities to help them turn ideas into reality.
The World Bank has long been engaged with transportation, the other half of the Cairo TApp, for the same reasons it invests in ICT. Transport is vital for economic growth and jobs, and is particularly important to poor people, who rely on it for access to services and economic opportunities. The congestion in Cairo is sapping productivity by keeping people stuck in traffic, and the emissions it produces are a hazard to public health and the environment.

The Cairo TApp showed that, as daunting as these challenges may seem, there are many ways of tackling them. Along with the solutions offered by ICT, investments will be required in expanded public transportation and improved traffic management systems. From our work around the world helping countries with similar issues, we have picked up knowledge and experience which can be applied to even the most intractable challenge. In the same way we helped organize the encounter between ICT and Cairo traffic, we are ready to bring together our international experts with Egyptian experts and stakeholders to help develop solutions. Let me conclude with one final lesson from the Cairo TApp: no problem is too big.
Join the Conversation