Simi  Mishra

Simi Mishra

Consultant, World Bank

Simi Mishra, with over two decades experience in the development sector across various thematic areas, is a behavior change communications specialist. Fuelled by an interest in what makes people tick, she helps organizations design compelling arguments and choice architecture to nudge their targets towards behavior that is beneficial and long-lasting. Prior to working with the World Bank as an independent consultant, she worked in the marketing communications and social communications sphere for seven years, after completing her Masters in Business Management.