Sesame Street, World Bank apply behavioral and educational insight to scale up sanitation and hygiene

Stephen Sobhani, Sesame Workshop's Vice President, International, and Junaid Ahmad, World Bank Group Senior Director for Water, wrote a blog for The Huffington Post. Read an excerpt below and continue reading on The Huffington Post.

A bright, green global ambassador for life-saving hygiene habits from Sesame Street -- the world's largest informal educator of children. Unprecedented investments in water and sanitation from the World Bank Group -- the world's largest development financier. What do Sesame Street and the World Bank Group have in common? Far more than you think...

Sesame Street conjures images of familiar and loveable Muppets at play on television sets across the U.S. So it may come as a surprise to learn that the non-profit educational organization reaches kids in over 150 countries through television, radio, and multi-media materials, as well as local adaptations of the program. And even more surprising that Sesame Street is in talks with the World Bank seeking ways to address critical problems of health and to rapidly scale up delivery of sanitation services to people in developing countries.

Continue reading the post on The Huffington Post here.

Related links:

Video: Replay of World Bank Live Event
​Feature Story: Triggering Behavior Change: Children’s Role in Development